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Wednesday, November 4, 2026

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Gov’t considers restricting billboard installations to electronic displays

Kwaku Antwi Boasiako November 4, 2026 2 min read

The Minister for Local Government, Mahama Ayariga, has disclosed that the government is considering a policy to restrict billboard installations in certain areas to electronic displays as part of efforts to reduce roadside clutter and improve visibility for motorists.

The proposed policy is expected to limit the erection of conventional billboards, particularly around roundabouts and road junctions, where advertising structures have become a concern for road safety.

Speaking on Accra-based Citi FM, Mr Ayariga said the growing concentration of billboards in such locations was obstructing drivers’ visibility and making it difficult for them to identify approaching vehicles and navigate safely.

He explained that electronic billboards could provide advertising companies with opportunities to display multiple advertisements on a single structure, reducing the need for numerous physical billboards in the same area.

The Minister emphasised that the government’s concerns extended beyond unauthorised advertising structures to include billboards that had received the necessary permits but were still contributing to congestion and visibility challenges.

“Permitted for me is not an issue. The issue is that those billboards should not be there. We are in the process of reaching a conclusion that would allow only electronic billboards to be erected in certain areas. This is intended to reduce the number of billboards obstructing roundabouts and junctions,” he said.

Mr Ayariga said the Ministry was prepared to engage the Advertisers Association of Ghana to discuss the proposed policy and consider recommendations that could help reorganise billboard installations across the country.

“These are some of the issues I am happy to discuss with the Advertisers Association. We’re all working towards ensuring that by March 2027, when we are celebrating our 70th anniversary,” he stated.

He said the engagement would form part of broader efforts to regulate outdoor advertising and ensure that billboard installations do not compromise road safety and visibility.

Kwaku Antwi Boasiako