Musician Mr. Eazi has urged music promoters to prioritize up-and-coming artists by giving them the opportunity to headline musical events, as this would greatly contribute to their growth and development.
In his view, considering the exorbitant fees charged by top-tier artists, it would be wise for them to allow young artists to take the spotlight and help manage the costs associated with organizing concerts.
Mr. Eazi emphasized the importance of managing and promoting D-list artists, ensuring they receive adequate media exposure prior to the event. This strategy would not only help establish their brand but also garner the attention they rightfully deserve when the show finally takes place.
Furthermore, Mr. Eazi shared valuable insights on how promoters can effectively groom underground artists, enabling them to confidently headline major musical concerts without solely relying on A-list performers.
“Right now if you are a promoter and you can’t afford A, B or C artistes, you can book D, E or F artistes. Becuase you can go to a radio station for them to play the songs of those artistes since they don’t have a popularity for people to be familiar with their songs, so that by December the concert would be held, they would gain attention by then,” he said in an interview with Nigeria FM and monitored by GhanaWeb.
He continued, “If Nigeria FM wants to do a show in December, they can put the spotlight on like 10 F-list artistes and push them. By the time the program comes off, they would have moved from F-list artiste to B or C category so they can headline the concert. Up-and-coming artistes release more songs than the A list ones so that will be helpful.
“Now what we need to consider is as our A list artistes gets expensive, we need to look at the B and other categories of artistes. By the time you realize the A-list artiste would be begging to be on the show and even do it for free because they don’t get the attention anymore.”
Mr. Eazi’s advice comes in the wake of the soaring nature of fees charged by A-list artistes in the country.