President of Credit Union Managers Association, Ashanti Chapter, Mr James Sarfo Gyamfi has entreated financial institutions to prioritize the core mission of their clients.
According to him, financial organizations should not be concerned with only the monies they take from customers, however, their (clients) aim of joining their outfits must be greatly regarded.
“We are working with people so we must know their needs and wants because it’s not always about taking money from them however their aim for joining the business must be taken into consideration in order for us (credit unions) to render good services to them.”
He added that financial institutions must also consider the welfare and development of their clients, and teach them business tactics as well as proper ways of making savings.
“We must always factor in the welfare and development of our clients, thus teaching them proper ways of doing business as well as savings.” Sarfo Gyamfi stated in an interview with Oyerepa TV at a day capacity building for staff members organized by Credit Union Managers Association Ashanti Chapters.
Capacity building workshop
The day capacity building on how to “retain your customer and know your customer needs in the credit union business” was conducted by Credit Union Ashanti Chapter and Credit Union Managers Association to staff and Mobile Bankers on Monday.
According to Mr Kwame Agyepong (Regional Manager- Credit Union Ashanti Chapter), “We mostly organize capacity building workshops for our members in order to render good services to our customers.”
He added that “We want to live a good legacy so that it will motivate people who have an interest in the credit union business to join us.”
“It’s our core mandate to keep our clients’ monies to prevent being locked up.”
Speaking about the performance of about 94 Ashanti Credit Unions, he disclosed that, “Our performance in Ashanti and Ghana, in general, has been tremendous in the financial sector. As of now, in some way somehow we’re are competing or rocking shoulders with the commercial banks due to our great strength.”
Challenges
“During the Covid-19 era, We had most of our monies being locked up with our fund managers. This has affected the smooth running of credit unions. For this reason, we’re pleading with the government to retrieve the monies in order for us to render good services to our customers. Because we have contributed to the employment rate of Ghana’s economy. We have employed about 30% of the economy and have increased its revenue mobilisation.
If the government offers monetary support for the banking sector, it will have a positive impact on the economy.” Mr Sarfo Gyamfi bemoaned.
Source: Oyerepafmonline.com/ Joseph Marfo
