Ghanaian musician King Paluta has expressed his opinion on the possibility of the GRAMMY Awards being held in Africa. In an interview on Accra-based United Television, he suggested that bringing the GRAMMYs to Africa could dilute the value of the awards.
According to King Paluta, maintaining the current format, where African artists travel to receive their awards, is preferable. He believes that hosting the event in Africa might lead to a decrease in attendance by major music executives, which could limit opportunities for African artists to connect with influential industry professionals and potentially secure record deals.
King Paluta’s comments have sparked a debate on the potential impact of the GRAMMYs expansion to Africa. While some agree with his concerns, others argue that hosting the event on the continent could increase visibility and recognition for African artists and the music industry as a whole.
“They should keep the awards where it is because anything that the white man decides to bring to Africa loses its value. We want to fly out of our country to go and receive the awards. That is prestige and that is what we want.
Also, the big music executives will not be attending these award events if they are held in Africa so how do we benefit? I want to win the GRAMMY and catch the eyes of big music executives like Sony Music and if GRAMMYS is now in Africa, then how do I achieve that?”
Musician, King Paluta is of the view that bringing GRAMMYS to Africa will make the award scheme lose its value.
He believes that they should maintain it as it is in order for Artistes in Africa to fly out of their continent to receive the awards.
King Paluta who shared this opinion on Accra-based United Television believes that if the event is organized in Africa, the big music executives may not be in attendance and that will not augur well for artistes who are looking to catch the attention of big labels.
“They should keep the awards where it is because anything that the white man decides to bring to Africa loses its value. We want to fly out of our country to go and receive the awards. That is prestige and that is what we want.
Also, the big music executives will not be attending these award events if they are held in Africa so how do we benefit? I want to win the GRAMMY and catch the eyes of big music executives like Sony Music and if GRAMMYS is now in Africa, then how do I achieve that?”
Meanwhile, GRAMMYS has announced that it is expanding its frontiers to Africa.
Ghana finds herself excluded from the spotlight of this historic event after failing to fulfil the requirements to join the ranks of founding countries—Nigeria, Kenya, Rwanda and South Africa—in hosting the awards.
Credit:Mynewsgh.com
