The Minister of Communication, Digital Technology, and Innovation, Samuel Nartey George, has issued a sharp rebuttal to a recent statement from MultiChoice, which claimed that reducing DStv subscription fees is untenable.
According to Sam George, MultiChoice’s response reinforces his position that the company does not take Ghanaians seriously, stating that his advocacy for price reduction is aimed at ensuring fair pricing for consumers.
In a post on X, the minister noted that the government’s “reset agenda” calls for a new style of public service that is fiercely protective of the interests of the Ghanaian people.
“I have read the release by DStv Ghana and taken full consideration that they vindicate my earlier position that they simply do not take the Ghanaian people seriously enough.
“They proposed that I allow them to maintain the collection of the exorbitant bouquet prices as they stand, but order them not to send the revenue to their headquarters. In all honesty, that offer lacks any logic in my estimation. The essence of my action is to see Ghanaians pay a fair price for the services offered,” part of his post read.
While criticising what he described as the company’s failure to genuinely address the issue of exorbitant subscription fees genuinely, Sam George stated that he remains open to constructive engagements provided MultiChoice is focused on price reduction.
He emphasised that any other proposals are “tangential and of no consequence.”
Sam George also expressed empathy for the Ghanaian staff of MultiChoice, but urged them to support the broader public interest.
“I believe that they should stand with the rest of us as we demand what is right for us,” he said.
The minister noted that in April this year, DStv implemented a 15% increase at a time when the Ghanaian cedi had appreciated by roughly 10% against major currencies, inflation had dropped by over 5%, and fuel prices had declined.
On Sunday, August 3, 2025, MultiChoice issued a press release signed by Managing Director, Alex Okyere and sighted, stating that reducing DStv subscription fees is not tenable given current economic conditions.
The company also dismissed claims that it had referred to the recent cedi appreciation as a “fluke”, a claim made by the minister during the Government Accountability Series on Friday, August 1, 2025.
Meanwhile, MultiChoice faces a possible suspension of its broadcasting license effective Thursday, August 7, 2025, if it fails to comply with the price reduction directive.
