Ghanaian singer Efya has dismissed comparisons between the music industries of Ghana and Nigeria, asserting that Lagos holds a greater prominence than Ghana.
Efya emphasizes that it is unfair to compare the two countries, as Nigeria surpasses Ghana in terms of size and population.
She acknowledges the advantage that Nigeria’s larger population offers to its music industry, in contrast to the Ghanaian market. Instead of engaging in direct comparisons, Efya proposes a collaborative approach, urging both countries to work together.
Her exact statement was, “Nigerian and Ghanaian music markets are not the same. Nigerians are way more than we are in terms of numbers. Numbers really matter now. The number of people who will stream Nigerian music in Nigeria is different from the number of people who will stream Ghanaian music in Ghana. The numbers are not the same.
“In terms of numbers, Lagos is bigger than Ghana. It is like the music hub itself. Nigerians are way bigger than we are. So, usually, when I see people comparing, I’m like, ‘Do you guys know?’
There shouldn’t be any comparisons. What I believe we should do is be more collaborative. Find our vibes and put them together to advance what Afrobeats is going to be in the future—for us to be the gatekeepers of our own sound. And I think that’s the power move.”
